Privacy Policy

Last updated: 11 July 2026

Mineralyra operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as our customer, with a carefully curated shopping experience (the “Services”). Mineralyra is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy in relation to the collection, processing or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we collect, use and disclose your information as described below.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or another individual, or that can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be linked to you.

Depending on how you use the Services, your location and the requirements or permissions of applicable law, we may collect or process the following categories of personal information, including any inferences drawn from that information:

Contact details, including your name, address, billing address, delivery address, telephone number and email address.

Financial information, including credit or debit card details, financial account information, transaction details, payment methods, payment confirmations and other payment-related information.

Account information, including your username, password, security questions, preferences and account settings.

Transaction information, including products you view, add to your basket or wishlist, purchase, return, exchange or cancel, together with your transaction history.

Communications, including information you provide when contacting us, such as details included in customer support enquiries.

Device information, including information about your device, browser or internet connection, your IP address and other unique identifiers.

Usage information, including information about how and when you access, browse or use the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, access or use the Services, contact us or otherwise provide personal information to us.

Automatically through the Services, including information collected from your device when you use our products, services or website, and information collected through cookies and similar technologies.

From our service providers, including companies that provide technical or operational services on our behalf and collect or process personal information for us.

From business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalising and Improving the Services

We use your personal information to provide the Services and fulfil our contractual obligations to you. This may include processing payments, fulfilling and delivering orders, remembering your preferences and products of interest, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating and managing your account, arranging delivery, assisting with returns and exchanges, enabling reviews and providing a more personalised shopping experience.

We may also use your personal information to customise and improve the Services, including recommending products based on your browsing or purchase history.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing, advertising and promotional communications by email, text message or post.

We may also use information about products you have purchased, viewed or added to your basket, together with your other activity on the Services, to display advertisements for products or services on our website or on third-party websites.

Security and Fraud Prevention

We use your personal information to verify accounts, provide secure payment and shopping experiences, detect, investigate and respond to suspected fraudulent, unlawful, harmful or malicious activity, protect public safety and maintain the security of the Services.

If you create an account, you are responsible for keeping your login details secure. We strongly recommend that you do not share your username, password or other access details with anyone.

Communicating With You

We use your personal information to provide customer support, respond to your enquiries, deliver an efficient service and maintain our business relationship with you.

Legal and Regulatory Purposes

We may use your personal information to comply with applicable laws and valid legal processes, including requests from law enforcement agencies or government authorities.

We may also use personal information in connection with investigations, civil discovery, potential or actual legal proceedings, or to investigate and address possible breaches of our terms, policies or legal obligations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. These circumstances may include:

• Disclosing information to Shopify, suppliers and service providers that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment, delivery and shipping.

• Disclosing information to business and marketing partners that provide marketing or advertising services.

• Working with Shopify and third-party services to support personalised advertising based on your activity across different merchants, websites and online services.

• Disclosing information when you direct, request or consent to the disclosure, including where necessary to deliver products or when you use social media widgets, integrations or login features.

• Disclosing information within our corporate group or to affiliated companies.

• Disclosing information in connection with a business transaction, such as a merger, acquisition, restructuring, financing or insolvency.

• Disclosing information where necessary to comply with legal obligations, respond to subpoenas, search warrants or similar requests, enforce our terms or policies, or protect the Services and the rights, safety and property of Mineralyra, our customers or others.

Our business and marketing partners will process your information in accordance with their own privacy policies.

Depending on where you live, you may have the right to ask us not to disclose or share your personal information for targeted advertising or marketing based on your activity across different merchants and websites.

Our Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to provide, support and improve the Services.

Information you submit through the Services may be transferred to and shared with Shopify and other third parties, including parties located outside your country or region, where necessary to provide and improve the Services.

To help protect, develop and improve our business, we may use certain enhanced Shopify features that combine information about your interactions with our store, other Shopify merchants and Shopify itself. In connection with these features, Shopify may process personal information relating to your interactions with us, other merchants and Shopify.

In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your privacy rights in relation to Shopify’s processing.

For more information about how Shopify uses personal information and the rights available to you, please review the Shopify Consumer Privacy Policy. Depending on your location, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal.

Further information is available at:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you visit a website that is not owned, affiliated with or controlled by us, you should review its privacy policy, security practices and terms of service.

We are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites or platforms.

Information you share on public or semi-public platforms, including third-party social media platforms, may be visible to other users of the Services or users of those third-party platforms. We and third parties may not be able to control how such information is subsequently used.

The inclusion of a link does not, by itself, mean that we endorse the content, owner or operator of the linked website or platform, unless expressly stated otherwise.

Children’s Information

The Services are not intended for children, and we do not knowingly collect personal information from individuals who are considered minors under the laws of their jurisdiction.

If you are a parent or legal guardian and believe that your child has provided personal information to us, please contact us using the details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we have sold or shared, as those terms are defined under applicable law, the personal information of anyone under the age of 16.

Data Security and Retention

No security system is completely secure or impenetrable, and we cannot guarantee absolute security. Information sent to us may also be at risk while in transit.

You should not send sensitive or confidential information through insecure communication channels.

The length of time we retain personal information depends on several factors, including whether the information is required to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce our agreements, terms and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and may be refused where permitted by law.

Right of Access or Right to Know

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete personal information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate or incomplete personal information.

Right to Data Portability

In certain circumstances and subject to applicable exceptions, you may have the right to receive a copy of your personal information and request that it be transferred to another organisation.

Right to Opt Out of Sale, Sharing or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information, or to object to the processing of your personal information for targeted advertising, as those terms are defined under applicable privacy laws.

Managing Marketing Communications

We may send you promotional emails. You can unsubscribe at any time by using the unsubscribe link included in our emails.

Even after you unsubscribe from marketing communications, we may continue to send non-promotional messages relating to your account, orders, payments or transactions.

Additional Rights for UK and EEA Residents

If you live in the United Kingdom or European Economic Area, you may also have the following rights, subject to applicable legal limitations and exceptions:

Right to Object and Restrict Processing

You may have the right to object to, or request that we restrict, the processing of your personal information for certain purposes.

Right to Withdraw Consent

Where we process your personal information based on your consent, you may withdraw that consent at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before the consent was withdrawn.

You may exercise your rights through the options available within the Services or by contacting us using the details below.

For information about how Shopify processes personal information and the rights available in relation to Shopify’s processing, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising your privacy rights.

Where permitted or required by law, we may need to verify your identity before processing your request.

You may also appoint an authorised representative to submit a request on your behalf. Before accepting a request from an authorised representative, we may require evidence that you have authorised that person to act for you, and we may also ask you to verify your identity directly.

We will respond to valid requests within the time limits required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal a decision we make regarding your privacy request or submit a complaint to your local data protection authority.

If you are located in the European Economic Area, you may contact the data protection authority in your country of residence.

International Data Transfers

Your personal information may be transferred to, stored or processed in countries outside the country in which you live.

Where personal information is transferred outside the European Economic Area or the United Kingdom, and the destination country has not been recognised as providing an adequate level of data protection, we will use recognised legal safeguards where required.

These safeguards may include the European Commission’s Standard Contractual Clauses or equivalent transfer mechanisms approved by the relevant UK authorities.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide any additional notice required by applicable law.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or would like to exercise any of your rights, please contact us:

Mineralyra
552 Tai Chung Kiu Road
Sha Tin Wai, New Territories
Hong Kong SAR

Telephone: +44 7518 719074
Email: support@mineralyra.com

For the purposes of applicable data protection law, Mineralyra is the controller of your personal information.